Category: Corporate
Corporate identity, logos and industry-specific promotion: advice for giving your brand a consistent, trustworthy look at every touchpoint.
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What Is Corporate Identity? More Than a Logo
A logo is a mark; corporate identity is the system around that mark. We explain the difference between the two, what goes…
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Industry Differences in Promotion
An industry-specific approach to promotion: although the basic principle is the same, web design, social media work and corporate identity work generally…