Digital Advertising
An ad budget is not spent, it is managed
Digital advertising is more than launching a campaign. You have to find the right audience, show the right message, and measure the outcome. When ads are not measured, nobody knows which dollar did the work, and the bigger the budget, the more that blind spot costs.
We set up your ad accounts, launch them, and monitor them regularly. We base decisions on data from your own account, not on guesswork.
- Account setup or takeover of an existing account
- Conversion tracking implemented in the site’s code
- Search, display, video, and remarketing campaigns
- Ad copy and ad creative production
- ChatGPT ads and SEO for AI
- Regular reporting and budget recommendations
Channels
Which platforms do we advertise on?
The right channel depends on your business: for some, search ads alone are enough; for others, demand has to be created first. We decide on the right channel together in the first meeting.
Google Ads
The most direct way to reach people who are already searching for your product. We plan Search, Performance Max, YouTube, and remarketing campaigns together.
Meta — Instagram and Facebook
A channel suited to generating demand and keeping your brand top of mind. We run image and video ads with catalogs and remarketing audiences.
Microsoft Ads — Bing
A desktop-heavy channel with less competition. We adapt your Google campaigns to it and aim to get additional conversions from the same budget.
Yandex Ads
An additional channel for reaching people who use Yandex in Türkiye. With search and display network campaigns, we keep your budget from depending on a single channel.
AI: advertising and SEO
Search habits are shifting toward chat. We manage ad campaigns on ChatGPT, and we also run our SEO work with AI in mind so your site can be cited as a source in AI answers.
Budget allocation
You cannot split a budget without seeing what each channel delivers. We allocate based on results and shut down a campaign that is not working before it grows.
Tracking
We track in code what turned into sales
The conversion count in an ad dashboard only means something if tracking was set up correctly. We build the tracking on the software side ourselves: tags are not left to a plugin, they are placed in the site’s code. That way the number in the report comes as close as possible to what actually lands in the till.
- Form submissions, phone clicks, and WhatsApp click-throughs are each tracked separately
- For e-commerce, add-to-cart, checkout steps, and sales value are passed to the ad account
- Cookie consent and consent management (Consent Mode) are set up together with tracking
- Duplicate and invalid conversions are filtered out, so the report is not inflated
- Which campaign turned into sales is tracked channel by channel
- The setup is tested before launch; as the first data comes in, tracking and budget are adjusted together
Process
How do we work?
Discovery and goals
We start by talking through your business, your profit margin, and how much you can afford to pay to win a customer. If the goal is not clear, the advertising will not be either.
Setup and tracking
The account structure, audiences, and conversion tracking are set up. We set the starting budget with a forecast based on your industry and goal.
Launch and testing
Campaigns go live; copy and creative variants are compared. As the first data comes in, budgets are readjusted.
Analysis and optimization
Regular reviews, a monthly report. Campaigns that do not work are shut down; campaigns that work are scaled up.
FAQ
Frequently asked questions
If there is anything else on your mind, write to us and we will review your existing ad account together.
Is the ad budget paid to you?
No. The ad budget goes directly to the platform — Google, Meta, Microsoft, Yandex — through your own card or invoiced account. We provide the management service; the budget always stays under your control.
In whose name are the accounts opened?
That depends on what you ask for. We can open the account in your business’s name, take over your existing account, or run it under our own manager account. We agree at the very start which route to take and what happens to the account and its data when the engagement ends.
How much budget do you need to start?
It depends on your industry, the competition, and the target region. We set the starting budget together. In the first period the aim is not maximum sales but learning which campaign works; that learning lets you spend the following months’ budget more accurately.
How do I see the results?
You always have access to the ad accounts. We also share a regular report: spend, number of conversions, cost per conversion, and what each campaign delivered.
Is my website ready for advertising?
That is the first thing we check. Sending ad traffic to a page that loads slowly, is hard to use on mobile, or has no clear way to get in touch wastes the budget. Where needed, we make recommendations for a landing page. Ad creatives are included in the packages; landing page design is included in some packages and quoted separately in others.
Do you advertise on AI platforms?
Yes. We set up and manage ad campaigns on ChatGPT and track conversions the same way we do on other channels. Because this field changes fast, we follow new platforms and ad options closely and add the ones that suit your business to your plan.
What is SEO for AI?
ChatGPT, Gemini, and similar tools draw on sources from the web when they answer. SEO for AI covers clear, structured content, schema markup, and technical accessibility so that your site can appear as a source in those answers. Run alongside advertising, the two reinforce each other.
The right choice,
successful results.
Our job is to raise the value of your business and your brand by helping you achieve successful results in your digital work.