What is SEO consulting?
As a business owner, you may be asking yourself questions like these:
- What is SEO consulting?
- What can an SEO agency do for my company? What should we look for when choosing an SEO consultant?
- What should we look for when choosing an SEO agency?
- My company already has a website. Do I really need SEO services?
SEO is rarely valued the way other management resources are. Some executives still have doubts about the role SEO plays in corporate marketing and sales. And when business is going well, companies in particular can find it hard to accept change.
With those doubts in mind, it helps to start by answering a different question: what is SEO consulting not?
- As a business, you cannot make progress in SEO overnight.
- How far you get depends on how well the company receiving the advice works together with the consulting firm.
- SEO consulting is not a one-off activity.
What is SEO consulting?
We operate in a digital environment that keeps growing fast. When it comes to digital marketing and search engine optimization, competition is getting tougher still. From local businesses to industrial manufacturers, everyone now competes on SEO.
More visitors mean more potential sales. That is why ranking high in search engines matters more than ever. In today’s digital age, staying afloat is not enough; you need to be ahead and stand apart.
SEO consulting means planning, implementing and managing every SEO strategy around a company’s needs, and it is one of the most important milestones on the way to growth and more leads.
What is enterprise SEO consulting?
For many businesses, moving from general SEO to enterprise SEO is a big step. Making that move supports your company’s growth and opens up entirely new routes to success.
If you want to keep benefiting from SEO, it makes sense to take your SEO services to the enterprise level. Enterprise SEO consulting is the way to go if you want your products or services to appear in highly competitive search results.
Enterprise SEO takes a more competitive approach than traditional search engine optimization. Pages are optimized for keywords with higher search volume and stronger competition.
- What sets enterprise SEO consulting apart is how aggressive it is.
- Custom reporting, website analysis and conversion analysis are carried out.
- SEO copywriting has to be done very well.
- Video, image, map and similar results must also be taken into account.
- New content should be published once a week, or once a month at the very least.
- The real challenge in enterprise SEO is not competing in fiercely contested search results. It is building the right audience and discovering it. Tip: if you would like full details of the services we offer, take a look at our “SEO Consulting” page.
SEO consulting at 360DSGN
Our clients usually come to us for SEO consulting in the following situations:
- To achieve higher Google rankings and better visibility on Google,
- To generate business opportunities,
- To earn rich results with informative content;
- To improve customer conversion rates,
- And when they are planning to design or launch a website.
360DSGN SEO consulting services
- To us, every website is different. So, naturally, every SEO plan is different too.
- We start with a roadmap that shows where you are now, where you need to go and how you can get there.
- We build a roadmap for SEO success. Once the audit is complete, we prepare an improvement plan that starts with the items likely to make the right impact soonest. We plan our roadmaps around each client’s current rankings and target rankings. That gives us both short-term and long-term SEO plans.
- Our team examines clients’ websites in depth to find where search engine optimization can be improved. These audits cover on-page optimization, off-page optimization, backlinks, site structure and much more.
- We carry out keyword research and planning. To help shape a plan for ranking at the top and winning more traffic, our SEO specialists work out which keywords make the most sense to rank for.
- We also carry out work such as competitor analysis, looking into what your competitors do well and what they do not.
- Transparency is something we care about a great deal in our SEO consulting services. Our aim is to tell clients accurately where they stand, what stage we are at and what we plan to do next. To that end, we hold weekly meetings.
Our SEO consultants
- They prepare content plans that satisfy both the users and customers at the other end of the search engine and the Google algorithm.
- They set marketing goals that are measurable, realistic and achievable.
- They analyze the customer’s search trends and intent, the competitive position in the industry, brand awareness and the brand’s competitive advantages.
- They focus on raising search engine rankings, increasing brand awareness and driving conversions.
Whether you are a one-person e-commerce business or a machinery manufacturer with over fifty years behind it and a third generation of the family in charge, you have an opportunity to focus on SEO.
Finally, is SEO a good investment?
Yes, SEO is a good investment. Done right, it will increase your revenue significantly. That is why we recommend working with the right SEO agency to optimize your site.
If you would like social media consulting alongside SEO, get in touch with the social media specialists at 360DSGN.
Learn more about our services…
Our digital marketing agency services: SEO and Website Management, Brand Positioning and Brand Strategy, Creative Services, Industry and Competitor Analysis, SEM, Remarketing, Retargeting, Social Media Management, Google Search Console Management, Google Ads Management, Performance Marketing, Content Marketing and Email Marketing.
Our SEO agency services: Keyword Research Strategy, On-Page SEO, Off-Page SEO, E-commerce SEO and Content Planning.
Our digital marketing consulting services: we grow your business with Google Ads, help you own the search results with SEO (search engine optimization), run personalized email marketing campaigns, and deliver social media management and content marketing with our experienced team of social media specialists.
SEO: FREQUENTLY ASKED QUESTIONS
SEO stands for search engine optimization. It brings potential customers to your business by improving how the product and service pages on your website rank in organic (unpaid) search engine results pages (SERPs).
Mention search engine optimization and “Google SEO” is the first thing that comes to mind. In every country except China, when we say search engine optimization we really mean SEO for Google.
But did you know that Google’s algorithm has more than 200 ranking factors?
On-page SEO
Content quality
Google RankBrain in SEO
Original content
Content optimization
Off-page SEO
Why does off-page SEO matter?
Technical SEO
Semantic SEO
Measure and optimize page speed
Site architecture and internal linking matter in technical SEO.
Optimize for mobile
are just a few of them
On-page SEO, in short, means optimizing the content on your web pages for search engines, readers, users and potential customers.
360DSGN SEO consulting services
- To us, every website is different. So, naturally, every SEO plan is different too.
- We start with a roadmap that shows where you are now, where you need to go and how you can get there.
- We build a roadmap for SEO success. Once the audit is complete, we prepare an improvement plan that starts with the items likely to make the right impact soonest. We plan our roadmaps around each client’s current rankings and target rankings. That gives us both short-term and long-term SEO plans.
- Our team examines clients’ websites in depth to find where search engine optimization can be improved. These audits cover on-page optimization, off-page optimization, backlinks, site structure and much more.
- We carry out keyword research and planning. To help shape a plan for ranking at the top and winning more traffic, our professional SEO specialists work out which keywords make the most sense to rank for.
- We also carry out work such as competitor analysis, looking into what your competitors do well and what they do not.
- Transparency is something we care about a great deal in our SEO consulting services. Our aim is to tell clients accurately where they stand, what stage we are at and what we plan to do next. To that end, we hold weekly meetings.
We operate in a digital environment that keeps growing fast. When it comes to digital marketing and search engine optimization, competition is getting tougher still. From local businesses to industrial manufacturers, everyone now competes on SEO.
More visitors mean more potential sales. That is why ranking high in search engines matters more than ever. In today’s digital age, staying afloat is not enough; you need to be ahead and stand apart.
SEO consulting means planning, implementing and managing every SEO strategy around a company’s needs, and it is one of the most important milestones on the way to growth and more leads.
Google’s algorithm has hundreds of ranking factors, but you do not need to be an expert in every one of them. The most important rule is to apply the factors with the biggest impact, drawing on experience, and to watch the results. In practice we can see which SEO rules contribute more and which contribute less. Having worked as a team on hundreds of content projects, we build our SEO work around 6 core areas.
Content that matches search intent
If your content matches what the searcher wants at that moment, it will rank better. Google uses “user experience signals” to see whether people interact with your content differently.
To sum up, getting the two most important pillars of content right gives you a major competitive advantage.
A mobile-optimized, in other words mobile-friendly, site
This improvement can seem daunting, but Google’s “Mobile-Friendly Test” comes to the rescue. When we run a page through it, it tells us which criteria we have met and which still need work.
Backlinks
Another SEO rule is backlinks. Think of the references you list on a résumé. When you apply to a company, they check your references, and at the final stage they call the people you named. If those references say good things about you, it works in your favor. Google takes the same driving factor into account when it lists pages in the top 10. In other words, it looks at the number of backlinks.
Search engines like Google measure these votes and use them to work out which pages deserve a place in the top 10.
The more backlinks your content or site earns, the better its chances of ranking well in search engine results.
Anchor text
For the content we publish, Google uses anchor text to understand and weigh up what a page is about.
The message anchor text sends Google is essentially this: other sites and pages link to this page with this anchor text, so the page is probably about that topic.
Site loading speed
How fast your website loads is now a very important ranking factor. How quickly your page loads on mobile devices is an especially important trigger.
The short version of this rule is simply: “page speed is a ranking factor for mobile searches.”
Keyword usage
If you want to rank for a keyword, you need to use that keyword on your page.
Otherwise Google will not know that your page is about that keyword.
One more thing to remember: you do not have to use your exact keyword every time. In fact, the best approach is to work variations of your main keyword into your content.
For example, if your keyword is “What is SEO”, you should also use terms such as “SEO examples” and “SEO rules”.
Examples of quality content
If you want your content to stand out, you need to cover topics that are trending.
The kinds of content we all come across in search:
- Complete lists,
- comprehensive tips,
- techniques,
- recipes,
- step-by-step guides and how-tos…
have always been content formats that catch readers’ attention. Once this kind of content starts drawing high traffic, some websites may even link to you.
If you explain every step in detail and add originality on top, your content will gradually start to stand out.
Including data in your content
It is very important to back up your content with data and to cite your sources. In fact, the first step of any comprehensive piece of content is grounding it in data.
Following trends
For example, a few years ago, in a market dominated by searches for cosmetic dentistry and smile design, the “Hollywood smile” suddenly became a trend. Many dentists and clinics wrote blog posts about it and shared them on social media. That is why creating content that catches the current agenda matters so much.
Visual content
Visual content should not make you think of infographics alone. Videos, flowcharts, diagrams and screenshots are all elements that strengthen your content.