There is more than one way for brands to keep their perceived value high.
One of the main things every business that cares about brand value needs to pay attention to is interface design. The interface is the backbone of web design: it shapes the skeleton and gives the user a quality browsing experience. Interface designers, the people we call UI (user interface) designers, prepare interface designs suited to their projects in dedicated design software and start dressing the skeleton with them. Or they start from interfaces their clients like and bring the clients’ imagination and wishes to the web through their own imagination and a different point of view.
What is responsive (mobile-friendly) design?
We mentioned that many factors make up a brand’s perceived value. The most important of these is that your design displays properly on mobile devices, which will move you up in Google. By mobile-friendliness we mean your interface displaying properly in the browser, in proportion to the screen’s height and width, on everything from cell phones to tablets and from netbooks and notebooks to all widescreen devices. The aim is to improve the user experience, increase the time spent on the site, and have the design touches leave a positive impression on users and encourage them to visit other pages.
Our aim is to apply the factors that will truly move you up the rankings to the projects you have in mind. Nothing more.
We made the site or project mobile-friendly. Is that all? Is that enough to rank at the top? Our answer to those questions is: “If only it were that simple.” Mobile-friendliness alone, that is, responsive design, is not the only factor in getting you to the top of Google or other search engines (Yandex, Bing, etc.). It only moves you up a few steps, though I have to say those steps are big ones on the way to your goal. So what are the other factors?
Here is what I call them: “time stones”
Suppose you have stones that are very precious to you. A bag full of them, all brightly colored. Sitting in the bag, do they mean anything to you? Of course they do, but once we step outside our own circle, do they mean anything to others? No. So we take the stones out of the bag and pour them out. There are thousands of colorful stones. They all look beautiful. But all we know is that they exist. Do they say anything? No. They are just very beautiful, and they still mean something only to you. And as long as you don’t tell others what they mean, everyone can attach meanings of their own imagining to these stones. Now let’s move on a step. What happens when you bring the stones together with a certain aesthetic, in a certain arrangement (a picture, an object, and so on), adapting them to the project you have in mind? This is what happens:
Faced with stones that now carry meaning, everyone stops imagining and focuses on a single thing: your vision. And they don’t just walk past. They focus on how beautiful your art is and how well you practice it, and they spend time with these stones. That is why these stones are time stones.
When we bring your projects into the digital world, we design their interfaces with an eye to how meaningful your time stones are and how many people will spend how much time with them. We aim for our interfaces to appeal to everyone. When we see how long unique visitors spend on each page and our analysis shows that navigation between pages spreads across the whole site, we share in your happiness.
If you are ready for a wide-ranging project process covering the interfaces built for your websites, SEO work, Google integrations, mobile-friendliness, server response times, fast loading, online sales actions, process tracking reports, and whatever else comes to mind, we are always here to support you. There is no reason not to ask whatever is on your mind.