What is a font?
A font is a typeface used on computers, printers and other devices that defines the look of the letters, including characteristics such as their shape, height and width. Fonts make text look more attractive and easier to read. The right fonts improve readability and help the text be understood more quickly.
What is a web-safe font?
The term web-safe font describes fonts that come pre-installed on all devices. When you use a web-safe font on your website, the site loads faster because the font is already installed on the device. That in turn has a positive effect on your site’s SEO ranking, because load speed is treated as a deciding factor by search engines.
How do you choose suitable fonts for a website?
One of the most important stages in designing a website is deciding which font to use. When choosing a font for your site, taking into account how well it fits the brand, the users who visit your site and your audience, the font’s readability and, most importantly, whether it is web-safe will benefit your website in many ways. Things to consider when choosing a font:
- Fit with the brand
- Appeal to users
- Readability
- Being web-safe
Fit with the brand
The font you choose may be pleasing to the eye, but if it does not fit your brand it will not be a good choice. A font chosen on the basis of what you know about your brand, such as its personality and target audience, will serve your website better.
Appeal to users
Another point to consider is that the font you choose should be liked by the users who visit your site and be easy on their eyes. A visually pleasing font matters a great deal, both for keeping visitors from getting bored and for readability.
Readability
Another important point to watch is the readability of the font you choose. It is very important for your website that the font is not cluttered, is legible and does not make users struggle as they read.
Being web-safe
The most important thing of all when choosing a font for your website is that it is web-safe. A web-safe font will increase your site’s load speed. That will have a positive effect on your site’s SEO ranking and help it appear near the top of the search engine.
The 5 most suitable fonts for your website
1. Helvetica
When choosing a font for a website, designers usually go for Helvetica, because it is the font that best meets the criteria listed above. Many well-known large companies use this font on their websites.
2. Perpetua
This typeface was created by a sculptor who wanted to produce an original font. Perpetua is used quite often by a number of companies and some educational institutions in their artistic and academic texts.
3. Garamond
Garamond is a classic typeface for many printed books, and with it you can give your website an old-world feel. If that is the look you want for your site, Garamond is a good choice.
4. Copperplate
The designers of Copperplate created this font only for headers and headings, and it contains capital letters only. It is used in a quiz show that is also very popular in Türkiye.
5. Didot
Didot is a serif font, described by many as a neoclassical typeface. It is used by some news channels in the United States.
With these web-safe fonts, you can make your website design easier to read and more comfortably accessible on every device.