Google is not the only search engine; YouTube is one too. Just as you have to meet certain factors to rank on Google, the same logic applies on YouTube.
Broadly speaking, it is not just a matter of uploading a video to YouTube. It is about how long the video will be, what the title and description say, and which keywords are used and whether they are used correctly.
Just as you need to pay attention to the quality and length of content you publish for Google, paying attention to the same factors on YouTube can put you near the top.
First, you need to get your keyword research right.
1. Keyword research
Compared with Google, YouTube matches keywords more effectively, accurately, and literally. That makes doing keyword research properly and using it correctly one of the biggest factors. Keyword research should therefore be done for each video you make, and the video title and description written accordingly.
2. Video length
If you want to succeed on YouTube, you need to pay attention to the length of your videos. Videos that are high in quality and not needlessly long are more useful to viewers, so they will earn you more views and also help you meet YouTube’s requirements (the monetization requirements). In general, the minimum video length is set at 10 minutes.
3. Choosing a title
When you upload a video to YouTube, apply the keyword usage described above when choosing the title. One of the most important points in YouTube SEO is choosing an exact-match title. Your title has to match your content, and choosing long-tail keywords gives you a high chance of success.
You can also make use of the autocomplete feature when choosing a YouTube video title.
4. Using hashtags
In 2019, YouTube introduced an update that made it possible to place hashtags above the video title. Using hashtags, you can make the purpose and subject of your video clearer and make it easier to appear near the top.
5. Video description
The video description is among the top factors that help the content you upload to YouTube rank near the top. When you take a description of around 150-200 words on average (the figure is said to vary with the pixel width of the characters used) and enrich it with solid keyword research, you show from the very start that your YouTube channel can produce quality content.
You can also use YouTube’s autocomplete feature when writing your description.