Digital Marketing is the sales and marketing activities conducted on the internet and electronic platforms. It encompasses various digital channels, including websites, social media, mobile phone applications, and more.
You can see the main components of digital marketing efforts below :
- Search Engine Optimization
It is the efforts made to rank high on search engines, which are the locomotives of the online world. It is one of the most important aspects of the digital world that directly affects your product/service sales and brand awareness.
- Search Engine Marketing
Google, Yandex, and other search engine advertising is the practice of marketing on search engines. It yields quicker results compared to Search Engine Optimization. Depending on the product/service, target audience, and competitive conditions, a strategy is formulated to achieve sales-focused returns.
- Location Strategy
Geotargeting is the process of tailoring your digital marketing strategy to focus on a specific location where your business’s target audience resides. This involves determining the location you aim to target for the direct and online sales of your products and services and creating a digital strategy accordingly.
- Social Media Marketing
Social Media Marketing is the method of promoting your business’s products and services through Social Media Channels with the right design and content. It is implemented by selecting the most effective social media channels from a variety of social media platforms to maximize returns from your target audience.
- Content Marketing
Content marketing is a method that goes beyond commonly known approaches, aiming to create consistent and valuable content on subjects of interest to a predetermined target audience. It involves analyzing and tracking revenue-generating customer actions from this target audience.
Traditional marketing methods are now considered outdated, and businesses are shifting towards approaches that not only benefit themselves but also provide information to their target audience, engage their interests, and invite participation. Therefore, the purpose of content marketing should be to create content oriented toward a specific goal and keep customers engaged within the brand’s circle through existing content. It should guide consumers to take advantage of all the brand’s offerings.
- Digital Corporate Identity
It is the integration of traditional corporate identity efforts with the digital world. Corporate identity work traditionally done for printed media should now be carried out by including digital media spaces. You should leave the same corporate impression on those who see your brand’s activities on the Internet.
